Rice up is a community and platform for Asian artists to showcase their work and designers to sell their goods. The ask was to design three different logo options with art directions for the initial conceptual approach.

Direction 1 - The Symbol

This art direction is powerful and revolutionary, featuring a symbol derived from the Chinese character "mi," which means rice.

Direction 2 - The Draft

This concept simply embodies the current status of the project with a deeper meaning. Rice Up is akin to a blank draft paper—unfinished and original. When artists join, a community is formed, where conversations and exchanges take place, shaping Rice Up into what it is. Without them, Rice Up remains just a blank drafting paper.

Direction 3 - The Overlap

This art direction is youthful, colorful, and lively. The overlap of the letters "R" and "P" symbolizes the community coming together. When the letters "R" and "P" are separated, they serve as a frame for all activities and conversations.