Metro High School was recognized as Missouri's best high school in 2022, and its students deserve access to a functional gym with essential upgrades. Much of the equipment currently in use has been there for decades and is in need of improvement. Our primary audience for this initiative is the Metro High School community, with a secondary focus on the broader St. Louis community. The key question is: What are some creative ways Metro can raise both funds and awareness from its alumni and St. Louis citizens?

The Idea: A Wall For Sale

Context: How can we inspire and make people to donate to our cause?

Insight: People are more willing to donate if there's an incentive.

Solution: Create something that's valuable to people in exchange for the donation.

Execution: We're going to repaint two selected walls in the gym and replace them with modern graphic donor recognition walls.