Base Co is a furniture company specializing in table-bed products for both outdoor RV and residential use. Originally from Finland, Base Co has recently made its debut in the US market. Base's logo mimics the action of a table folding into a bed and a bed folding into a table. Base's brand identity features a series of colors inspired by outdoor activities. The packaging design is simple and timeless. The aesthetic focuses on capturing "the moment" with nature, family, and friends.